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This options works best for new product releases and can help build pleasure. Think new Apple product launches. Usually, they can be purchased out before established sales time even. Although BOPIS can be an attractive alternative for most shoppers, it still makes sense to provide some extra incentives, like faster shipping or an in-store redeemable discount even. An important aspect to consider when implementing buy online pick up waiting for you service is to make sure the complete experience is as smooth and convenient as it can be.
1. Utilize a multichannel integration system to connect your store inventory to your site and make sure they are always in sync. 2. Train your in-store sales personnel to provide BOPIS customers with special care and in case of immediate results or exchanges prepare yourself to offer more profitable alternatives. 3. Put up proper in-store signage and make it extremely easy for customers to navigate the store and find the pickup location without getting overly frustrated. There is a common myth that consumers who search will only visit web stores online.
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That is not entirely true. In fact, three out of four consumers are more likely to go to physical stores if they find local information browsing results helpful. Why not give your consumers what they look for? First of all, ensure that your store locator is up and running. Let your shoppers easily find their local store and ensure that you provide all details, like phone numbers, email, and address.
Then go one step further and offer local inventory availability information for each item and each local store. You may be questioning why customers even need this if they can buy products online and grab them in the store? Well, it turns out a complete lot of consumers do not need to pay in advance, especially for specific products, like personal care and cleanliness items, that are more difficult to return and get a refund for. So informing your website visitors about the stock availability at your neighborhood store can be considered a great feet traffic driver for undecided customers.
Ikea is one of the primary merchants to have successfully implemented this on their website. It includes website visitors to choose the local store and start to see the inventory of a specific product for the reason that store. This information can be especially helpful if your visitors tend to buy items in bulk.